Skip to content
WH Studio
studio open·philadelphia, pa·/work/flok22-app
← back to field log
/ case file · case study ready

flok22 app

I built the full brand system and core app UI for Flok22, a YC social check-in app that shows you who's around right now.

year
2022
discipline
branding + ui design
role
brand identity + UI design
client
Flok22
Flok22 App
/ about the client

Flok22 is a social check-in app that surfaces who else is at the same venue in real time, letting users see profiles and connect on the spot. Founded post-COVID and part of Y Combinator's W21 batch.

/ overview

The brief called for a brand that felt energetic and social without the generic nightlife tropes. No neon, no bottle-service energy. I wanted it to feel like the kind of app your coolest friend uses — confident, a little sporty, enough personality to stand out without being loud about it. Checking in had to feel effortless; discovery had to feel rewarding.

/ brand system
19 pages
/ app prototype
/ documentation
/ services
  • brand identity
  • ui design
  • app design
  • visual system
/ software used

Figma

/ outcome

A complete brand system and core app UI: identity, type, color, and screens from onboarding through the venue check-in flow.