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graphic design + web systems·philadelphia
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high point university

Campus graphics for High Point University across environmental, event, signage, and apparel projects.

year
2023
discipline
institutional design
role
graphic designer
client
High Point University
High Point University
/ about the client

High Point University is a private university in High Point, North Carolina, with a campus brand built around student life, events, and experiential education.

/ overview

The work covered five campus-facing deliverables: a Slane Student Center wall mural, an incoming-student billboard, a 52 ft. ice rink banner, a dining award decal, and a t-shirt set for multiple programs. Each piece had to fit HPU's institutional brand while working at its own scale.

Slane Student Center Wall

15×13.5 ft. "Wish You Were Here" beach mural for the Slane Student Center — the main student hub on campus. The wall changes monthly and is designed to be a photo spot on the way in. The brief was mid-summer postcard, which worked two ways: a message to students home for the summer, and from summer-program students back home. I walked past this wall every day as a student. Getting to fill it was a good full-circle moment.

Campus Billboard

Dorm-facing campus billboard for incoming students. The line, "Transformation Starts Now," paired HPU's brand butterfly with a bright geometric background so the piece could work from a distance and still feel welcoming up close.

Ice Rink Gate Sign

52×7.5 ft. banner for the gate of HPU's seasonal winter ice rink. Needed to match the campus institutional style and tease the event for the off-season — "Another Extraordinary Student Experience Is Coming Your Way Soon."

Dining Award Decal

Tall vertical decal for HPU's dining halls celebrating 12 consecutive years as the #1 campus dining experience — voted by students across 300+ colleges nationwide. Listed every on-campus dining option from Chick-fil-A to Starbucks to The Prime.

Student T-Shirt Set

Four shirt designs for different programs: admissions tours, a kids bike drive, a student gift for returning students, and a team store version. Each one had to live within the HPU brand — purple, Panther, wordmark — while feeling distinct enough to serve a different context.

/ services
  • campus graphics
  • large-format design
  • environmental graphics
  • apparel graphics
/ outcome

Five deliverables across environmental graphics, signage, and apparel. All installed and in use on campus.

/ software used

Adobe Illustrator, Adobe Photoshop