jhp taste of new york 2023

The 30th anniversary added a layer — this wasn't just the annual gala, it was a milestone. That shaped the logo work: three marks for different contexts. The emblem (circular seal) for official use, the badge for celebratory treatments, the masthead lockup — TASTE OF NEW YORK in red with the emblem nested in the title — for covers and signage. The save-the-date used a vintage NYC street binocular viewer as the anchor image, which set the event's visual tone early. The trifold invite and program each had to hold a lot: honoree headshots and bios, a JHP history section, full event committee list. The RSVP doubled as a sponsorship form with tiered giving levels. The sponsor poster listed every donor by tier from Founders down to Friends — designed to print large and hang in the venue, which it did at Prince George Ballroom. The Squarespace site handled ticketing in the lead-up, then flipped to a post-event recap with photos and remarks.

Three marks built for different contexts. The emblem is the official seal — circular, full name, founding year, thirtieth anniversary. The badge leads with the milestone: "30th JHP Anniversary" in a bold hexagonal lockup. The masthead is the event name treatment — TASTE OF NEW YORK in red with the emblem nested inside the title — used on covers, signage, and anywhere the event name needed to carry the room.

A vintage NYC coin-op binocular viewer as the anchor — something you'd find in Central Park or on a rooftop, immediately placing the event in New York. Bold masthead over the photo, event details and honorees below. Simple format, strong image.

Four pieces in the suite: envelope, trifold invite, RSVP card, and event program. The invite and program share a format — same trifold structure, same visual language — but carry different content. The invite leads with honorees and event logistics; the program adds a JHP history spread and the full event committee list. The RSVP doubles as a sponsorship form, tiered from Young Friends to Founder level.

One large-format piece listing all donors by tier — Founders, Benefactors, Champions, Supporters, Sustainers, Friends, Young Friends. Built to print at poster size and hang in the ballroom. Went up at Prince George the night of the event.

Programs on the tables, sponsor poster on the wall, event underway. Everything made it to the room.