WH Studio
studio open·philadelphia, pa·/work/madis-coffee
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madis coffee holiday mug

I hand-drew the holiday mug for Madis Coffee's 2023 seasonal bundle. One illustration, built to wrap a 12oz enamel mug and hold up in print.

year
2023
discipline
product design
client
Madis Coffee
Madis Coffee Holiday Mug
/ about the client

Madis Coffee Roasters is a specialty coffee roaster with three Philadelphia cafes: University City, Old City, and Center City. Founded in 2022, they roast fresh daily and focus on single-origin and seasonal sourcing. The holiday mug was part of their 2023 seasonal product lineup, sold in-store and online.

/ overview

Madis needed a holiday mug for seasonal bundles sold in-store and online. The 12oz enamel camper mug with stainless rim required an illustration that wrapped the curve and stayed legible at small scale. I sketched the storefront facade by hand in Procreate and refined it in Photoshop for clean production.

/ documentation
Madis Coffee holiday mug on an outdoor table — storefront illustration wrapped around the enamel
Madis Coffee holiday mug held up showing the illustrated storefront wrap
Madis Coffee holiday mug held outdoors in winter — illustration detail visible on the enamel
Madis Coffee holiday mug with pine branches — storefront illustration with Christmas trees and red door
/ services
  • product design
  • hand-drawn illustration
  • print production
/ software used

Procreate, Adobe Photoshop

/ outcome

A hand-drawn enamel mug that sold as part of Madis Coffee's 2023 holiday bundle. The storefront illustration became a small piece of the brand that customers could take home.